Data capture by design

Every contact with a supporter is a chance to learn something. We design those points of contact so that each one adds usable data to NationBuilder, and we build them to work at volume.

Forms, petitions, surveys and polls are built to ask the right questions. Advertising lead forms feed straight in. Returns from in-person canvassing and conversations on WhatsApp are recorded against the right person.

NationBuilder's recruiter and social proof tools then extend the reach. Supporters bring in people they know, and visible signature and sign-up counts draw in more. Every new contact is captured the same way.

Each record is matched to an existing supporter where one exists, then tagged and segmented as it arrives. Our Meta NationBuilder Enrichment Tool handles much of this automatically.