Personalisation at scale

We tailor content to the individual, one to one wherever the data allows. Segments are the fallback, not the method.

The strength is in the combination. What supporters have told the campaign in NationBuilder, through surveys, petitions, canvassing and replies, is joined with external data: the electoral roll, local geography and modelled attributes. Primary, secondary and modelled data are used together to build the fullest picture of each person.

The content is written by people. Our tools then optimise it and produce a personal version for each recipient. Human involvement is set campaign by campaign, from close editorial control to light oversight.

Content is delivered by email, WhatsApp and Telegram, with variants tested where time allows.